Did you hear the rumors a few months ago about Facebook finally hitting its peak? Well, don’t believe them. What likely happened is that Facebook cleaned out some unused accounts (many people have two or more that they created by mistake). But somehow that information was spun as doom and gloom for social media, particularly Facebook.

But comScore’s web traffic numbers tell a different story. According to comScore, Facebook and Twitter both saw record traffic in terms of U.S. unique visitors in the month. Wow!

So what is that in actual numbers? We’re glad you asked. Here they are:

“In July, Facebook saw a whopping 162 million unique visitors, compared to 160.8 million unique vistors in June, and 157.2 million uniques in May,” according to TechCrunch. “Twitter also posted record traffic in its five year history; with 32.8 million unique U.S. visitors in July, up from 30.6 million unique visitors in June,and 27 million unique vistors in May.”

Popular check-in site Foursquare is up to 3 Million check-ins per day as well. Clearly social media trends are headed upwards, not downwards. As a business owner, you need to be asking whether you’re doing everything you could (or should) be doing to leverage the opportunities that social media present.

Not sure? Give us a call! We’ll gladly provide a free consultation, which includes an assessment of your business as it currently stands on all of the social media sites that matter.